E-COMMERCE & STORE DESIGN
Online Stores & Strategy for Product Makers & Retailers
As a Certified Shopify Business Partner, I work with clients to design new stores, remodel current ones, and migrate from other platforms.
For new online stores, I learn about your customers or your expected customers from you and any branding partners you have. I then design your store with a theme that has the features you need and will be easy to update and maintain.
For established stores, I first undergo a customer walkthrough (shop like the customer) which informs the steps to take for improvements, and we discuss what you envision before moving ahead with the design.
In either case, I put myself in your customer's shoes to ensure your store is optimized for the best experience and results possible.
As a Shopify Business Partner, I am prepared to assist with most of your store’s needs around Shopify. I also design projects in Squarespace when the store calls for a simpler tool, and assist with Shopify POS for in-person selling. Pricing is determined on a project-by-project basis.
“What stood out to me was how you immersed yourself in my Business Model in order to build what I needed.”
— Darren Yondorf, The Minnow
Shopify Store Portfolio
A Few of The Stores I Have Created
hot mama salsa - artisan hot sauce, chili oil, tortilla chips
hotmamasalsa.com
Update from years old Shopify site to a new design wireframed by Instrument for legendary Portland-based mexican CPG company.
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Hot Mama received a grant for a rebranding of her company for which a new website was also needed. I worked with the design company at the start to understand the requirements, then added elements from my own experience to develop an upgraded online store.
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Fresh design with brighlty colored accents and call-outs
Clear product descriptors
Bundles created from individual products maintain accurate inventory
Clear customer testimonials
Recipe blog
Simple site and product category navigation
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Conversions and sales have increased substantially, especially during the busy holiday season.
The Minnow - Local Meal Delivery
theminnowpdx.com
Created in Shopify for this Portland-area meal delivery service that manages a complex supply chain and customer order preparation process. They do this all in Shopify and have found the customer ordering, order fulfillment, and delivery process nearly seamless from launch.
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Identify the customer personas and delivery fulfillment geography.
Solidify branding and images needed for the site to stand apart from similar services.
Determine the business processes to move meals and their components from order > The Minnow> farm > co-packer > warehouse > delivery service > customer.
Verify the cost of goods sold and retail pricing to make the business profitable.
Set up an email platform (Omnisend) to send pre-order reminders.
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Online-only ordering, ahead of the next week’s delivery.
Maintain inventory of ingredients in the backend while displaying the meals as one product in the front end, using a bundle app.
Each order creates a pick list of individual ingredients to pull.
Shopify theme: Stiletto which gives abundant access to metafields for ultimate flexibility.
Watercolor images custom generated by The Biz Pathfinders on MidJourney AI.
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The business processes we set up alongside technology allowed them to launch with a supply chain, order, and fulfillment system that is easy to manage. The Minnow has found the website to be easy to make edits as their business evolves.
Bull In China - Premium Artisan Barware
bullinchinapdx.com
Migration from Squarespace to Shopify for a premium barware company in Portland, OR that sells a large inventory internationally.
Obus - Ireland’s Premier Essential Oils
shop.obus.ie
Migration from WooCommerce (Wordpress) to Shopify for Ireland’s leader in natural essential oils and related products. Project resulted in a pivot for the company into a broader product line that meets the needs of more customers, and in more efficient operations for office staff. Online sales increased 600%.
Sebastiano’s - Sicilian-Inspired Food
eatsebs.com
Create a new Shopify store that presents customers with clear options to order food for pick-up, order products, and request catering, while maintaining established branding.
Bricks & Minifigs Anaheim - New & Used LEGO® Retailer
bricksandminifigsanaheim.com
This was a significant project for a new storefront built on an existing Shopify site for a high volume in-person and online retailer with thousands of products in inventory.
